Here’s a presentation i did last year, but it seems appropriate to
repost, as it makes the same statement as Diego Doval makes in his
post what “web 2.0” really means – and why “web 3.0” will never
come.
I my presentation i made the same point that Diego is making:
Web 2.0 apps are different from 1.0 apps in that they’re native to the
web, and you can do things with them that simply were not possible
before.
However, I’m not so sure that we’ll never see web 3.0. I see these
numberings more as a maturity model: how much of the web’s potential are
you using? There are some new developments that we could add to web 2.0
or we could start calling web 3.0, web 4.0, etc… Some examples: real
time conversions around the web, the internet as one big distributed
database (rest, semantic web), the internet embedded in all sorts of
location aware devices. I think these developments have impacts beyond
what we currently see.
(The title is in dutch, but the other slides are just pictures, so i’ll
summarize the presentation below.)
- The real value of web 2.0 for your business
- Ajax as used by google suggest…
- Wiki’s like wikipedia…
- Social bookmarking like delicious…
- Social networks like facebook…
- Mashups like this google maps example…
- Are really all tools to achieve something.
- What is the value of these tools for your business?
- New technology is used in 2 steps: copying, innovating
- First we copy existing concepts to new technology
- Then we start to use the new features
- Web 1.0 is copying existing concepts like brochures to the internet
- And copying stores to the internet
- And creating self services channels…
- Web 2.0 turns this all upsidedown
- Amazon.com is a good example of the effect of web 2.0
- User generated content makes it more valueable than traditional
stores
- The internet is about information, users and their links
- Data is king on the internet
- The whole world can contribute to the knowledge of a company
- Web 2.0 is about enabling contribution and collaboration
- Linkedin is another good web 2.0 example about enabling to collect
valueable data
- Enterprise 2.0 is about companies enabling the world to improve
their products and services
- Ask yourself what to world can add to the quality of your service or
product
- Example: can citizens add to the quality of the municipal?
- Wiki’s, weblogs, ajax are all tools to enable participation
- The world will only participate when it’s very easy to do so
- Google uses knowledge created by page authors to improve search:
very easy
- People will share a lot if you turn it into a game
- Create small embedable tools, which can collect data
- Create easy to use desktop tools that enable users to share data
- Provide gadgets that ease the way users can share data
- Open your api’s, so people can integrate your apps in their
solutions and share data
- You need something from the world: data. Make it as easy as possible
- WOA is an example of easy to use SOA
- Collect data by enable both computers and people to share data
- Next step: create information out of your data. Business
Intelligence
- Information from data will improve your service and products
- Web 2.0 is the knowledge economy. What’s your data value?
- Thank you!