Enterprise 2.0: the real meaning of web 2.0 for your business

Here’s a presentation i did last year, but it seems appropriate to repost, as it makes the same statement as Diego Doval makes in his post what “web 2.0” really means – and why “web 3.0” will never come.

I my presentation i made the same point that Diego is making:

Web 2.0 apps are different from 1.0 apps in that they’re native to the web, and you can do things with them that simply were not possible before.

However, I’m not so sure that we’ll never see web 3.0. I see these numberings more as a maturity model: how much of the web’s potential are you using? There are some new developments that we could add to web 2.0 or we could start calling web 3.0, web 4.0, etc… Some examples: real time conversions around the web, the internet as one big distributed database (rest, semantic web), the internet embedded in all sorts of location aware devices. I think these developments have impacts beyond what we currently see.

(The title is in dutch, but the other slides are just pictures, so i’ll summarize the presentation below.)

Web20 Enterprise20 from Andrej Koelewijn
  1. The real value of web 2.0 for your business
  2. Ajax as used by google suggest…
  3. Wiki’s like wikipedia…
  4. Social bookmarking like delicious…
  5. Social networks like facebook…
  6. Mashups like this google maps example…
  7. Are really all tools to achieve something.
  8. What is the value of these tools for your business?
  9. New technology is used in 2 steps: copying, innovating
  10. First we copy existing concepts to new technology
  11. Then we start to use the new features
  12. Web 1.0 is copying existing concepts like brochures to the internet
  13. And copying stores to the internet
  14. And creating self services channels…
  15. Web 2.0 turns this all upsidedown
  16. Amazon.com is a good example of the effect of web 2.0
  17. User generated content makes it more valueable than traditional stores
  18. The internet is about information, users and their links
  19. Data is king on the internet
  20. The whole world can contribute to the knowledge of a company
  21. Web 2.0 is about enabling contribution and collaboration
  22. Linkedin is another good web 2.0 example about enabling to collect valueable data
  23. Enterprise 2.0 is about companies enabling the world to improve their products and services
  24. Ask yourself what to world can add to the quality of your service or product
  25. Example: can citizens add to the quality of the municipal?
  26. Wiki’s, weblogs, ajax are all tools to enable participation
  27. The world will only participate when it’s very easy to do so
  28. Google uses knowledge created by page authors to improve search: very easy
  29. People will share a lot if you turn it into a game
  30. Create small embedable tools, which can collect data
  31. Create easy to use desktop tools that enable users to share data
  32. Provide gadgets that ease the way users can share data
  33. Open your api’s, so people can integrate your apps in their solutions and share data
  34. You need something from the world: data. Make it as easy as possible
  35. WOA is an example of easy to use SOA
  36. Collect data by enable both computers and people to share data
  37. Next step: create information out of your data. Business Intelligence
  38. Information from data will improve your service and products
  39. Web 2.0 is the knowledge economy. What’s your data value?
  40. Thank you!
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